Grassroots startup or established company? We answer all those pressing questions so you can move forward swiftly and confidently.

Brand Concepts, Brand Development, and Business Planning

Building a liquor business is no easy feat — it takes vision, passion and savvy. Our concept and development services help brands lay foundation stones, whether that’s naming a drink or exploring new markets.

We assess your idea in full, highlighting the risks and rewards of your project. In a world of fierce competition, knowledge is everything. Let us do the hard work for you.

Intellectual Property & Company Formation

Build brand trust in the marketplace and increase the value of your IP. The Mills Groupe utilizes a variety of intelligent measures that promote transparency, quality and authenticity. In the 21st century liquor sector, trademarks are like land — there is a finite amount available. We help secure your trademarks and set up your company structure whether it’s an LLC, S-Corp, LP, or Company.

Packaging Design & Product Development

Make your brand stand out from the crowd with a beautiful bottle shape, an eye-catching label, and an icon-in-the-making logo. Our design and development services turns seeds of ideas into genuinely marketable products.

From edgy and urban to elegant and upmarket, we can realize your vision. Our graphic artists deliver outstanding designs and exceptional concepts, aligned with your brief and budget.

Route to Market

With links to distributors, wholesalers and retailers, The Mills Groupe can connect you to major industry players. Get your products in front of the right people and ultimately in bars, stores, casinos, and hotel chains.

Our team can help you plan pricing, devise campaigns, organize distribution, and build consumer awareness. With route to market becoming more complex every year, it’s essential to craft a solid strategy.

Production Management

Whether you need help controlling your supply chain or overseeing a particular aspect of it, our production management service can source goods, negotiate with distilleries and vineyards, organize inventory, and store your products before transporting.

Our team has years of experience administering transactions and inking deals in the beverage sector. We help steer you through the labyrinth, on time and within budget.

Business Management

The Mills Groupe delivers intelligent solutions when you think you’ve hit a dead end. We lower costs, keep you abreast of regulations, and help you overcome major challenges.

We provide an objective view point when you can’t see clearly, bringing clarity to your project. We put you in touch with the right manufacturers, find a stronger choice of distiller, and link you to specialist vendors.

Consulting Services

Seeking advice on any aspect of the liquor industry? Can’t figure out if you should launch a gin brand or a niche vodka business? Want to better understand whether your wine should come from The Loire Valley, France or Napa Valley, California?

The Mills Groupe offers consultation to beverage brands — from grassroots startups to established companies. We answer all those pressing questions so you can move forward swiftly and confidently.